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Tag: testimonial

Posted on September 9, 2010September 16, 2010

Why you should not rely on testimonials

Checking testimonials is a common way to evaluate the product or service you consider to purchase. What could be better than hear a feedback from people who already use it?

Unfortunately, testimonials are not as reliable as we may think and I will explain why below.

Cognitive dissonance

Continue reading “Why you should not rely on testimonials”

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