Typical group buying web site user: 45-60 yo woman

According statistic from online research company ViziSense cited in recent “The Australian Financial Review” article 60% of group buying web site users are women, most of users are aged 45 to 60.

Scoopon users tend to be younger, 36-44.

ViziSense analyzed audience of Spreets, Cudo, Scoopon, JumpOnIt, Spreets and OurDeal.