According statistic from online research company ViziSense cited in recent “The Australian Financial Review” article 60% of group buying web site users are women, most of users are aged 45 to 60.
Scoopon users tend to be younger, 36-44.
ViziSense analyzed audience of Spreets, Cudo, Scoopon, JumpOnIt, Spreets and OurDeal.
StartupSmart web site recently has posted an article “Is there any start-up mileage left in the group buying model?” with the reference to Altima Interactive.
The article, written by Alexandra Cain, explains the group buying model, analyzes the current state of the market and cites experts opinion, including Altima Interactive founder Alex Levashov (aka myself).