Lookbook extension for Magento eCommerce developed by Altima (both free and professional versions) is checked by Magento and available at Magento Connect.
LookBook extension allows online merchants who run Magento store to create an interactive gallery with photos of the good they sell in environment. Each photo can have several clickable hotspots that link the images at the photo with products available at the store.
There is an old quote (reportedly from John Wanamaker) saying: “I know exactly that half of my advertisement doesn’t work, the problem that I don’t know which half”. That was a real problem which businesses faced in the middle of 20th century. Fortunately now, particularly for digital advertisement, we can answer this vital question and understand which our marketing activity works well, which not so well and which actually is a waste of money.
Recent researches show that 8 our of 10 customers will look for alternative if find that company’s web site is inadequate. Even more interesting, 30% of customers indicated that will stop to do the business with such company completely.
Same time, just 35% of companies have a web site and only 18% developed some digital strategy and just 13% issue newsletter or have a blog.
I am not sure, is it good or bad news. From the one hand, it’s clear that most Australian businesses failed to pass online test. From the other hand, it is also clear that those who put some efforts to their online strategy can often easily get an advantage and stand out from less Internet savvy competitors crowd.
To see full text and reference to researches, check Smart Startup
Thanks to Dan Norris from Web Circle for pointing me to this article.
Old good tale about the fox and the grape is a greate example of the human brain feature called cognitive dissonance. That simple video tell you the story in a nice way.
The reason why I published that information in my company business blog is an application of that human brain theory to the business, more specifically to what is the value of testimonials. I am in process of writing the article, that discloses that topic, so stay tuned.