Posted on

Google announced web site preview in search result

In the nearest days the biggest search engine, Google, plans to launch new feature: to show preview of web sites in the search results.

Experts predict that this change increase the importance of web site design, since users will see how web site looks before the visit.

Google expect that this feature improve users satisfaction from search and can help them find what they want more efficiently.

Right now function is optional, but you can turn it on from http://www.google.ru/landing/instantpreviews/

My personal use show that so far the feature is quite raw, previews are often long to load and blurry, maybe it will be better after official launch.

Posted on

Australian group buying web sites comparative analysis report is published

The research announced in our previous post is ready! You will find the way to download the full report (17 pages PDF file) at the end of the post.

Key findings (extracts from the report)

The chart below shows the volume of the deals that 5 group buying web sites reported for the period of the research (01 Sep to 25 Oct 2010):

Group Buying Web sites in Australia, deals volume Septembe - October 2010
Continue reading “Australian group buying web sites comparative analysis report is published”

Posted on

Who is the biggest player on the hot group buying market in Australia? Comparative research.

After the phenomenal success of GroupOn, new group buying (group purchasing) web sites had started to appear virtually every day. It is extremely hot trend and even in Australia we have many of them. One day I asked myself, who is the leader of this market? Who close deals more often, attract more consumers and get highest volume of the transaction? So when I got some spare time, I conducted a small research to answer this questions and find out more insights.

Continue reading “Who is the biggest player on the hot group buying market in Australia? Comparative research.”

Posted on

Altima Interactive became a member of ABCC

Altima joined Australian British Chamber of Commerce (ABCC)

ABCC — Australia’s most senior Chamber of Commerce and the leading business executive network between Australia and the UK.
Recently ABCC celebrates its 100th anniversary in Australia. Chamber has headquarter in Sydney, and offices in Melbourne, Brisbane, Adelaide and Perth.

Posted on

How can you lose 8 out of 10 customers? Just have a poor web site

Recent researches show that 8 our of 10 customers will look for alternative if find that company’s web site is inadequate. Even more interesting, 30% of customers indicated that will stop to do the business with such company completely.

Same time, just 35% of companies have a web site and only 18% developed some digital strategy and just 13% issue newsletter or have a blog.

I am not sure, is it good or bad news. From the one hand, it’s clear that most Australian businesses failed to pass online test. From the other hand, it is also clear that those who put some efforts to their online strategy can often easily get an advantage and stand out from less Internet savvy competitors crowd.

Acknowledgements

To see full text and reference to researches, check Smart Startup

Thanks to Dan Norris from Web Circle for pointing me to this article.

Posted on

Custom web design provides advantages over templates

Many business people still don’t understand the importance of having a custom website designed specifically for them. They consider web site as an expense, rather than an investment. In an effort to save money, they often grab a template at random and design their own site, then wonder why it doesn’t get the response they anticipated.

Custom web sites benefits

Continue reading “Custom web design provides advantages over templates”

Posted on

A good example of cognitive dissonance

Old good tale about the fox and the grape is a greate example of the human brain feature called cognitive dissonance. That simple video tell you the story in a nice way.

The reason why I published that information in my company business blog is an application of that human brain theory to the business, more specifically to what is the value of testimonials. I am in process of writing the article, that discloses that topic, so stay tuned.

Posted on

How to select a digital agency for your online project: a short guide

Selecting the web agency that’s right for your particular needs depends on what you want to accomplish. Selecting the right company can also be very confusing and the price of the mistake can be high.
beauty_contest photo by Joseph M Maurer

There are a number of things to consider when selecting a web agency to work with your business. This article contains a short guide that can help you in the process.
Continue reading “How to select a digital agency for your online project: a short guide”