Posts Tagged ‘testimonial’

Why you should not rely on testimonials

  • Sep 09, 2010 02:53
  • Categories: Thoughts,Thriftbox
  • Comments (5)
  • Tags: cognitive dissonance, consumer behaviour, testimonial

Checking testimonials is a common way to evaluate the product or service you consider to purchase. What could be better than hear a feedback from people who already use it?

Unfortunately, testimonials are not as reliable as we may think and I will explain why below.

Cognitive dissonance

(more…)

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