As ITwire reported, Groupon Australia (trades as StarDeals.com.au) declared last week that just in few months after launch Stardeals.com.au web site managed to acquire more web traffic than any competing web sites (biggest competitors are reportedly Scoopon, Spreets, Cudo, JumpOnIt/LivingSocial). Representative of US based pioneer of group purchases industry refers to Hitwise traffic statistic.
However competitors, namely Cudo, doubt that this statistic reflects the reality and Hitwise data has several major flaws: limited coverage (no Telstra and Optus for example), traffic is measured at providers (not users) so it is easier to use bots and tricky ads to inflate the statistic.
In my personal opinion these doubts look reasonable.
SmartCompany reported today that Catch of the Day (a venture of Leibovich brothers which Scoopon is a part of) received $80 million investment from James Packer’s Consolidated Press Holdings, Seek co-founder Andrew Bassat and American hedge fund Tiger Global. The Catch of the Day founders will keep controlling stake, but Tiger’s Lee Fixel and Seek’s Jason Lenga will join the board.
Scoopon is the last from three leading group buying web sites in Australia that was acquired or got external funding. Two others are Spreets (now part of Yahoo!7 and JumpOnIt – was purchased by LivingSocial).
Group buying industry is booming in Australia according recent research of Telsyte (business unit of Gibson Quai-AAS Consulting) and the market will grow 284% this year.
The research covers over 20 group buying web sites that offer heavily discounted group deals for Australians. Over 79% of the market share reported to be taken by four leading players (Spreets, Scoopon, Jump On It, and Cudo).
This figures correspond quite well with the study that we did last fall.
Telsyte makes some interesting forecasts about future industry trends, namely (my comments are in the brackets):
• Arrival of large online multi-nationals such as Google, Facebook and Groupon into the local group buying market (actually GroupOn is already here).
• Agencies representing merchants in deal negations and analytics.
• Proliferation of mobile group buying applications (at least Scoopon and one new smaller – CrowdSauce already have iPhone apps).
• Local media publishers entering the group buying industry through white-label software platforms, acquisitions, or distribution partnerships (we also already see it, with Telstra/Sensis that launched YellowPage Offers).
Some more details about research avalable at Telsyte web site
20 January 2011 Yahoo! announced purchase of Spreets, one of the most successful group buying web sites in Australia (according Altima Interactive research and opinions of other market participants and observers).
According the official press-release published at Yahoo!7 corporate web site Spreets has 500,000 subscribers and sales of 274,000 vauchers since it’s inception.
The financial terms of deal are not disclosed in official PR, but according to SmartCompany the price that Yahoo!7 pays is around $40 million.
I admit that noticed this interesting article a bit late (it is dated end of November), but later is better than never. So, Patrick Stafford from SmartCompany wrote a good, comprehencive review of group buying industry in Australia.
It’s a pretty long article that gives ABC of the group buying model and reviews the state of market in Australia, so I would recommend everybody interested in the industry to check it. Especially agreeable, that Patric cited our research (while unfortunately forget to put a link to it).
Some most interesting quotes from the article:
- Spreets, JumpOnIt and Scoopon are biggest players (opinion match our research);
- Cudo is expected to die soon;
- Groupon will come to Australia soon;
StartupSmart web site recently has posted an article “Is there any start-up mileage left in the group buying model?” with the reference to Altima Interactive.
The article, written by Alexandra Cain, explains the group buying model, analyzes the current state of the market and cites experts opinion, including Altima Interactive founder Alex Levashov (aka myself).
The research announced in our previous post is ready! You will find the way to download the full report (17 pages PDF file) at the end of the post.
Key findings (extracts from the report)
The chart below shows the volume of the deals that 5 group buying web sites reported for the period of the research (01 Sep to 25 Oct 2010):
Continue reading “Australian group buying web sites comparative analysis report is published”
After the phenomenal success of GroupOn, new group buying (group purchasing) web sites had started to appear virtually every day. It is extremely hot trend and even in Australia we have many of them. One day I asked myself, who is the leader of this market? Who close deals more often, attract more consumers and get highest volume of the transaction? So when I got some spare time, I conducted a small research to answer this questions and find out more insights.
Continue reading “Who is the biggest player on the hot group buying market in Australia? Comparative research.”