Checking testimonials is a common way to evaluate the product or service you consider to purchase. What could be better than hear a feedback from people who already use it?
Unfortunately, testimonials are not as reliable as we may think and I will explain why below.
Old good tale about the fox and the grape is a greate example of the human brain feature called cognitive dissonance. That simple video tell you the story in a nice way.
The reason why I published that information in my company business blog is an application of that human brain theory to the business, more specifically to what is the value of testimonials. I am in process of writing the article, that discloses that topic, so stay tuned.
