After the phenomenal success of GroupOn, new group buying (group purchasing) web sites had started to appear virtually every day. It is extremely hot trend and even in Australia we have many of them. One day I asked myself, who is the leader of this market? Who close deals more often, attract more consumers and get highest volume of the transaction? So when I got some spare time, I conducted a small research to answer this questions and find out more insights.
Altima joined Australian British Chamber of Commerce (ABCC)
ABCC — Australia’s most senior Chamber of Commerce and the leading business executive network between Australia and the UK.
Recently ABCC celebrates its 100th anniversary in Australia. Chamber has headquarter in Sydney, and offices in Melbourne, Brisbane, Adelaide and Perth.
One common question for business, that wants to accept money online is what is in general possible in Australia. The presentation below provides a good summary of available options and differences between processing via own merchant account and without it. Continue reading “E-Commerce Gateways review (Australia)”
Recent researches show that 8 our of 10 customers will look for alternative if find that company’s web site is inadequate. Even more interesting, 30% of customers indicated that will stop to do the business with such company completely.
Same time, just 35% of companies have a web site and only 18% developed some digital strategy and just 13% issue newsletter or have a blog.
I am not sure, is it good or bad news. From the one hand, it’s clear that most Australian businesses failed to pass online test. From the other hand, it is also clear that those who put some efforts to their online strategy can often easily get an advantage and stand out from less Internet savvy competitors crowd.
To see full text and reference to researches, check Smart Startup
Thanks to Dan Norris from Web Circle for pointing me to this article.
Many business people still don’t understand the importance of having a custom website designed specifically for them. They consider web site as an expense, rather than an investment. In an effort to save money, they often grab a template at random and design their own site, then wonder why it doesn’t get the response they anticipated.
Old good tale about the fox and the grape is a greate example of the human brain feature called cognitive dissonance. That simple video tell you the story in a nice way.
The reason why I published that information in my company business blog is an application of that human brain theory to the business, more specifically to what is the value of testimonials. I am in process of writing the article, that discloses that topic, so stay tuned.