Australian group buying web sites comparative analysis report is published

The research announced in our previous post is ready! You will find the way to download the full report (17 pages PDF file) at the end of the post.

Key findings (extracts from the report)

The chart below shows the volume of the deals that 5 group buying web sites reported for the period of the research (01 Sep to 25 Oct 2010):

Group Buying Web sites in Australia, deals volume Septembe - October 2010
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Who is the biggest player on the hot group buying market in Australia? Comparative research.

After the phenomenal success of GroupOn, new group buying (group purchasing) web sites had started to appear virtually every day. It is extremely hot trend and even in Australia we have many of them. One day I asked myself, who is the leader of this market? Who close deals more often, attract more consumers and get highest volume of the transaction? So when I got some spare time, I conducted a small research to answer this questions and find out more insights.

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Altima Interactive became a member of ABCC

Altima joined Australian British Chamber of Commerce (ABCC)

ABCC — Australia’s most senior Chamber of Commerce and the leading business executive network between Australia and the UK.
Recently ABCC celebrates its 100th anniversary in Australia. Chamber has headquarter in Sydney, and offices in Melbourne, Brisbane, Adelaide and Perth.

How can you lose 8 out of 10 customers? Just have a poor web site

Recent researches show that 8 our of 10 customers will look for alternative if find that company’s web site is inadequate. Even more interesting, 30% of customers indicated that will stop to do the business with such company completely.

Same time, just 35% of companies have a web site and only 18% developed some digital strategy and just 13% issue newsletter or have a blog.

I am not sure, is it good or bad news. From the one hand, it’s clear that most Australian businesses failed to pass online test. From the other hand, it is also clear that those who put some efforts to their online strategy can often easily get an advantage and stand out from less Internet savvy competitors crowd.

Acknowledgements

To see full text and reference to researches, check Smart Startup

Thanks to Dan Norris from Web Circle for pointing me to this article.

Custom web design provides advantages over templates

Many business people still don’t understand the importance of having a custom website designed specifically for them. They consider web site as an expense, rather than an investment. In an effort to save money, they often grab a template at random and design their own site, then wonder why it doesn’t get the response they anticipated.

Custom web sites benefits

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A good example of cognitive dissonance

Old good tale about the fox and the grape is a greate example of the human brain feature called cognitive dissonance. That simple video tell you the story in a nice way.

The reason why I published that information in my company business blog is an application of that human brain theory to the business, more specifically to what is the value of testimonials. I am in process of writing the article, that discloses that topic, so stay tuned.

How to select a digital agency for your online project: a short guide

Selecting the web agency that’s right for your particular needs depends on what you want to accomplish. Selecting the right company can also be very confusing and the price of the mistake can be high.
beauty_contest photo by Joseph M Maurer

There are a number of things to consider when selecting a web agency to work with your business. This article contains a short guide that can help you in the process.
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Interactive tool for fast IT project feasibility evaluation

If you still not sure, should your business run the prospect IT project, that tool from leading US research company Forrester Research will help you to make a right decision. The tool consists from two sets of questions:

  • about resources and efforts you need to invest
  • about values and benefits that the project brings

Each answer adds some score to the one of that (cost or benefit) sides and as a result the project is classified .
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