There is an old quote (reportedly from John Wanamaker) saying: “I know exactly that half of my advertisement doesn’t work, the problem that I don’t know which half”. That was a real problem which businesses faced in the middle of 20th century. Fortunately now, particularly for digital advertisement, we can answer this vital question and understand which our marketing activity works well, which not so well and which actually is a waste of money.
After the phenomenal success of GroupOn, new group buying (group purchasing) web sites had started to appear virtually every day. It is extremely hot trend and even in Australia we have many of them. One day I asked myself, who is the leader of this market? Who close deals more often, attract more consumers and get highest volume of the transaction? So when I got some spare time, I conducted a small research to answer this questions and find out more insights.
Many business people still don’t understand the importance of having a custom website designed specifically for them. They consider web site as an expense, rather than an investment. In an effort to save money, they often grab a template at random and design their own site, then wonder why it doesn’t get the response they anticipated.
Checking testimonials is a common way to evaluate the product or service you consider to purchase. What could be better than hear a feedback from people who already use it?
Unfortunately, testimonials are not as reliable as we may think and I will explain why below.
Old good tale about the fox and the grape is a greate example of the human brain feature called cognitive dissonance. That simple video tell you the story in a nice way.
The reason why I published that information in my company business blog is an application of that human brain theory to the business, more specifically to what is the value of testimonials. I am in process of writing the article, that discloses that topic, so stay tuned.
Selecting the web agency that’s right for your particular needs depends on what you want to accomplish. Selecting the right company can also be very confusing and the price of the mistake can be high.
There are a number of things to consider when selecting a web agency to work with your business. This article contains a short guide that can help you in the process.
Continue reading “How to select a digital agency for your online project: a short guide”